I actually believe in the not-too-distant future that everyone will have a website (or something like one), just as most people have a phone today. Not just business owners, but regular everyday folks. Costs will continue to decrease, but more importantly, more and more people are realizing the usefulness of the internet to them in their daily life.
Communication is the key. We all need to communicate. And of course every business needs to communicate with it's clients. The Internet is the most cost-effective way of communication yet devised. The 24/7 nature of the web, the interactivity, and the power of e-mail -- all make it foolish for any business to ignore this "internet thing".
I'm not looking to get everyone's business. I get involved in my clients and their businesses, and so pick my clients with as much care as they do in deciding on me.
I see my design services and skill level as being aimed at the small to mid-sized business that wants a high-quality, competent web presence, with continued personal attention. But doesn't want to spend a whole lot (either up-front or monthly), and definitely does not want a cookie-cutter site (something like what City Search or Uncle Joe, playing with FrontPage, would give them).
I'm probably not the best person for a large corporation that wants to tie their inventory database into the Internet for world-wide e-commerce. But that's OK (although they could probably use me for graphics and design and usability). I'm more comfortable working with the small business owner anyway (heck -- I be one). And I am particularly receptive to those in the arts or crafts professions. I enjoy presenting creative output on the web, and specialize in portfolio presentations.
I see most sites as being interactive, colorful, exciting brochures of your business (sort of a glorified business card/yellow page ad) — but able to do much, much more. Most sites don't need all the flash that the Internet can provide. They just want a good presentation of the information they have (without embarrassing them). They want it to load quickly, and they want to be found by search engines.
Most importantly, you need to have your URL (your web site address) on EVERY piece of business paper you have. Business cards of course, but also: stationery, envelopes, invoices, receipts, brochures, flyers, advertising of any sort. If you have radio or TV spots, always mention your web address. Get the word out to everyone you meet. And of course, if you provide interesting, informative, or entertaining content — the word will continue to spread.
|§ web design:
|§ home § about § news § misc. § art gallery § cabinets § web design § computer basics § compost § gourds § back pages § contact § links §|
|© 1998-2012 Rancho Mondo Productions (www.ranchomondo.com) All rights reserved.|